In partnership with London-based promoters and event heavyweights LWE, we had a heavy involvement in the design and marketing for Arcadia’s biggest event to date. The team delivered an 8-month campaign that involved multiple strands to drive ticket sales for a 40,000-person event over two days in London’s Olympic Park. The event was a huge success and has set the foundations for future events of this scale after building an email database of 40,000 subscribers to market to.
Giant spider attacks London
We designed the collateral for a range of billboards spanning both London and Bristol working with Arcadia’s extensive photographic library and using those images as key selling points within the campaign. We also devised taglines to sell the multi-faceted nature of Arcadia.
Spray painting the town
One of our more ‘out of the box’ campaigns was the use of stencils. We designed the street art stencil for this particular strand of the campaign and it was sprayed with chalk-based paint on strategically located pavements across the capital.
Branding the new attractions
A huge focus of our role was the development of the Arcadia identity systems to create a more cohesive experience both internally and externally including brand guidelines and sub-brand logos for other installations - The Bug and The Reactor.