Boomaloop is a work-in-progress app that is currently under development by MAP. Think LinkedIn meets Tinder – the idea is to help people connect with each other before, during and after business and networking events, and to eradicate the old-fashioned business card. The USP is real connections - you can only connect with people you’ve actually met.
Building the brand
The visual language was created around the idea of a boomerang and being in a loop – make a connection and keep those connections coming back. We created the assets for all the marketing materials, from exhibition banners to digital.
UX at its core
One of the most important things for us was the development of the interface and making sure the user experience is of the highest standard. This is an area we have researched extensively and will continue to do so as the app develops.