Our focus for this project was to produce a wide range of advertising campaigns for the Leicester-based finance company, and more recently to develop sub-brands for the new stems of their business.
Shaping up nicely
The brief for the sub-brands was to design something that fitted in with the brand’s current identity so the new could co-exist with the old. The thought process behind the sub-brands was the use of simple shapes based on the original logo, a speech bubble made up of a rectangle and triangle. We used these shapes together in different ways to form recognisable shapes around a theme.
Applying the brand
All the promotional materials were designed by us – brochures, newspaper adverts, stationery and billboards - which was an interesting challenge because we had to think about how the design would fit and work across a wide range of collateral.
Out and about
A series of billboards designed by us were situated throughout Leicester with a range of bespoke and content-driven magazine adverts to accompany them.