Design works - Get ahead.

Busy shopping



Leicester’s biggest shopping centre wanted to make people more aware of their environmental credentials and to promote being healthy and active within the community with initiatives such as cycling to the shopping centre.

The humble bumblebee was the symbol for this campaign because of the crucial role they play within the environment. The artwork that we created was used across all of their social channels and the symbol created by dissecting the already existing logo and reconstructing it in the shape of a bee.


The main focus of this campaign was to create a bold and standout visual language from the existing logo for posters and magazine ads and the campaign proved to be a great success.


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