The brief was to devise a simple but eye-catching marketing campaign for in and around London advertising a talk on botany. We were asked to launch a campaign that was easily accessible for a subject that is quite complex and we were happy to take on the challenge.
Less is more
With a focus on the elements of sunlight and growth, we wanted to emphasise the core simplicity of a complicated subject. The design was adapted for various media channels including bus stop and poster advertising.
Brand consistency both on and offline
Digital display advertising was also part of the campaign, as well as creating the visuals for the talk itself in order to maintain consistency and ensure the campaign was on brand throughout.