SYPP is a young people’s charity based in Leicester who wanted to promote safer sex within the community. Our job was to develop a campaign that was bold, cheeky and thought-provoking in order to capture the attention of this younger audience.
Safer sex in motion
As part of the campaign, we designed handouts that were distributed in some of the more deprived areas of Leicester. The campaign was then translated to social media where we created animated posts that really popped in order to engage the younger community.