Arcadia
Evolving Arcadia’s brand to drive ticket sales across new audiences.
Working with Arcadia and in partnership with London-based promoters LWE, we had a heavy involvement in the design and marketing for Arcadia’s biggest event to date. The team delivered an eight month campaign that involved multiple strands to drive ticket sales for a 28,000 person event over two days in London’s Olympic Park.
Challenge
To mark Arcadia’s 10th anniversary and with Glastonbury in it’s fallow year, Arcadia London was born. London was new territory for Arcadia and a big challenge ahead to not only sell tickets but to create the festival as well.
Solution
We reassessed the Arcadia brand from it’s core messaging to the look and feel, designed and built a new website and created digital marketing experiences to capture signups ready for ticket releases. We generated over 40,000 sign ups. Together with the team we created multiple out of home campaigns from billboards to street art stencils, drip feeding what was to be experienced at Arcadia London.
Results
Stronger brand
Massive reach generated throughout the eight-month campaign, which promoted and strengthened the Arcadia brand.
40,000 sign ups
Building hype around the event and creating an engaged and ready to buy audience.
28,000 tickets sold
First ever Arcadia London, selling tickets around the world.
What Arcadia say
Pip Rush Jansen, Co-founder & Director | Arcadia
“Charley headed up Arcadia’s media department for our London show, helping sell 28,000 tickets for the event. His knowledge of digital marketing combined with his crisp creative skills created a strong identity for the event alongside first class functionality. Having worked with many creatives we found Charley to be extremely receptive and professional in all aspects of his work, and he will be our first choice for future shows.”