Lucid Creates
Refreshed brand identity and digital experience for new markets.
Lucid Creates is a multidisciplinary design and fabrication studio, creating award-winning spaces shows and structures, for festivals and global brands, such as Facebook, Google and Adidas.
Challenge
Lucid’s brand image wasn't quite hitting the mark. It was in need of a new lease of life to fit the new direction they were heading in. This new direction required a completely fresh website, which was designed and created from scratch
The original website was dated, having a templated look, with a very limited admin area to update content.
Solution
Working closely with Lucid, MAP got to know them to understand their business and culture. Simple changes were made to the logo along with a colour change, to give it a cleaner and more minimal feel.
The website now showcase’s Lucid’s work, bringing it to the forefront in a clean and simple way and is created from the ground up with a slick admin area that’s simple and easy to use.
