Music Workshop
Refreshing the brand for better a performance.
Music Workshop delivers music lessons across a range of instruments by a team of inspirational tutors for people of all ages. What makes Music Workshop different is the live performances their students participate in, which not only build confidence and skills with their chosen instrument - but for life as well.
Challenge
Music Workshop had reached a turning point with their growth. Exciting opportunities were on the table, and they were in the midst of exploring other avenues to take the business forward. The look and feel of the brand and website no longer reflected the company and where it was heading.
With all this going on, they felt that their brand, website and other digital platforms needed reimagining, to set them up for the journey they were about to embark on.
Solution
We started with a Brand Workshop attended by stakeholders and tutors, to really understand what Music Workshop was about, and what they wanted to achieve. We really got a lot out of the workshop. It uncovered a lot of emotions, particularly memorable were those expressed by the tutors of their students performing live on stage.
With this knowledge on board, it led to a complete brand overhaul; the logo, brand guidelines and brand assets. We also created a new website with a focus on driving visitors to book lessons.
Results
Increased bookings
More online booking forms completed, leading to an increase in students and lessons.
Insight and direction
Brand Workshop helped to identify new opportunities and focus on the company’s future direction.
Higher engagement
Cohesive look and feel across channels resulting in higher engagement levels.
What Music Workshop say
Kim Lee, Founder | Music Workshop
“We used Map to completely redesign our brand from top to bottom, including a new website.
From the first engagement Map was excellent. Charley arranged to meet all of our team at our studios so he could gauge the feel of the place and really dug deep and helped us understand exactly what it was we had created over the past 10 years.
Charley even gave some excellent insights into how we could grow. Map then took this info away and quickly came up with some great branding ideas which we then shaped together over a period of weeks. The whole process was smooth and we were impressed how quickly he put together his ideas.
We are incredibly proud to have Map’s design of our new logo and brand guidelines represent us. Charley’s direct input has enhanced our business and helped more people become aware of what we do. We would have no hesitation in recommending Map.”